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Giving your recipient a useful marketing gift is a fundamental selling trick. Badges, stress toys and the likes are very easy to distribute and give out. But will they last the time with your recipient? By giving a practical gift rather than a cheap, token gift, your recipient will be more likely to keep the gift you have just given them. And if they keep the item, there is more chance that they will have it with them or be using it next time they are searching for the products that you are supplying. So spend a little more cash if required and get a lot more out of your selling activities.
Here are our top three useful promotional gifts for you to try out.
1. Marketing Pens
Who could not be aware of the coverage the promotional pen has on the promotional gifts network? If you think of a logo item then you probably think of a pen. They are all over the place, from charity envelopes and surveys who want you to fill in their forms, to hotels giving pens to those people spending the night there, to mass giveaways at trade stands.
This strong market presence is for one reason only. They are ideal! They can be quite inexpensive. They are simple to distribute and importantly, nearly everyone needs pens at some point, so they are our top practical logo item.
2. Diaries
promotional diaries – where would we be without them? Towards the end of the year these turn out to be very popular as companies begin to source their diaries ready for the forthcoming year. But not all diaries run for the calendar year – you can sort them at any time of the year and might even find some fine discounts by side stepping the end of year rush.
Diaries are brilliant as many people carry their list of appointments around with them still written down on a diary. By issuing promotional diaries, whenever a group pull their diaries out to compare free dates to coordinate the next meeting, your logo is on show. Get the right size and colour scheme and you are onto a winner here!
3. Flash pens
Flash drives are a new gift on the advertising market, although they have been available to the general market for quite some time. They are certainly a practical gift in that anyone and everyone who uses a computer can really find a use for them. From students carrying homework files between school and home, to consultants moving crucial documentation with them to their clients offices.
And they are not just for documents as software can be kept on them, which runs directly from the flash pen. Also, secure USB drives are available so that if they are being used to carry sensitive data about and one is mislaid then whoever finds it the device cannot read the data.
Whatever promotional device you decide to try out, consider giving one that the recipients will value and keep. This way they might keep it for longer and the impact of your selling lasts for a lot longer. functional marketing items can just have the edge that you need!
If you are searching for logo items or are in need of some support designing logo flash pens, then pop down to our site for some friendly help.
Written by Keith Lunt, owner of Promotional Gifts Items and Promotional USB Flash Drives.
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Tags: promotional items
Posted in Marketing · March 20th, 2010 · Comments (0)
A quarter of a century ago if you wanted to purchase some Promotional Merchandise it was a relatively simple thing to do. The number of available catalogues could be counted on one had and the range was pretty limited. Manufacturers of the promotional items sold them through a network of distributors. The promotional merchandise industry had a very good name back then, they could be relied upon to deliver on time, at a reasonable cost and quickly as well. The total number of companies selling promotional items during that period would have been around 500.
Now as we are well into a new century the entire promotional merchandise arena look very different indeed. Ok there still exists in some form the manufacturer and distributor system but most other things have moved on. Trying to source new products was very difficult because the big manufacturers would not take the trouble to visit small distributors. Products such as promotional bottled water, leather conference folders and even printed T-shirts could be extremely difficult to find.
Without a doubt the number one factor in this change has been the Internet which has transformed the supply of information. Now all a person needs to become a supplier of Promotional Gifts is a computer and a mobile phone. The days of him having to carry samples of promotional items around in the boot of his car are long gone. These days everything can be done at the click of a button. Or can it?
Large organisations are usually not prepared to deal with the small distributor who may be more used to dealing with accounts that buy printed T-shirts or embroidered polo shirts once or twice per annum. This is because large businesses demand much higher levels of service that a one man band could not possibly hope to provide. Additionally a one man business could never run a promotional merchandise programme or for that matter have the required skills to run massive offshore purchases of Promotional Merchandise.
Finance also plays a major part in determining the level of business a small promotional merchandise distributor can handle. An good example might be where a large company is looking for a big quantity of promotional clothing or corporate clothing. The potential layout on these items could run into tens of thousands of pounds and small distributors simply cannot support finance at that level. Buying in the Far East is also another barrier to the small distributor of promotional items as the goods invariably have to be paid for up front.
Many of the new promotional merchandise companies have no proper structure such as offices, warehouses or even standard ethical trading policies or levels of service agreements. Even so they can be flexible and offer a good enough service level for some clients.
Unfortunately the promotional merchandise industry like every other has a certain number of unsavoury people in it so beware if you buy from an on-line only company. There have been many cases where large deposits have been taken by firms who appear from their websites to be large organisations whereas they simply did not exist at all.
Tags: promotional clothing, promotional gifts, promotional items, promotional merchandise, promotional products
Posted in Business · February 24th, 2010 · Comments (0)